Grey't Stuff In the News


MEDIA RELEASE
May 26, 2014

Council Supports Stay in Grey and Tourism for Grey Highlands

At the May 23, 2014 Council Meeting, leaders of Stay in Grey made a strong Case for Tourism in Grey Highlands.  They were joined by Bryan Plumstead, Economic Development & Tourism Manager for Grey County who presented on the impact tourism has on economic development and job creation. 

 Sonja Hudson, The Treehouse Bed & Breakfast, Rosanne Caruso, The Guest House at Eugenia Falls and Barb Danby, Danby House Bed & Breakfast, cited excerpts from Regional Tourism Organization 7 reports to make their case for the impact of visitors to the area and how other municipalities in the region have benefitted.  The presenters were joined by Bryan Plumstead, Economic Development & Tourism Manager for Grey County who demonstrated the impact tourism has on economic development and job creation.  A total of 6 members of Stay in Grey were present and a member of the Grey Highlands Chamber of Commerce.

 Caruso referred to RTO7’s Consumer Insights Research Report of 2013, listing the 15 strategic assets of the region and pointed out that of the 15 identified, Grey Highlands can boast a whopping 12.  She pointed out that, compared to our neighbours Bruce and Simcoe, RT07’s Tourism Workforce Study indicates that visits to Grey County are more balanced throughout all four seasons. This, she believes is a strong indicator of the viability of future year-round jobs for Grey Highlanders with the development of tourism.  She cited the economic truth from BB Canada about visitors who stay for more than a day -“Guests who stay in overnight accommodations spend on average twice as much as the accommodations costs in area merchants and eateries.”  Caruso stated that, as small accommodations owners, we are in the front lines and because it is our business to build relationships with our customers, we strive to uncover their wants, needs and values in terms of travel and recreation.  

Hudson gave a report on the (inaugural) year's activities, siting facts on website traffic, capturing market attention, active social media with good organic reach.  For example, she said, 698 people read out most recent post about Grey Highalnds waterfalls; the Facebook post was shared 22 times including Grey County Tourism, Grey Bruce Escape, Niagara Escarpment Views and County of Grey. She touched on the success of print media marketing, blogs (900 page views), their Cycle & Stay package and other tourism initiatives-in-planning.  Stay in Grey has 15 accommodations members and 15 merchant / eatery members.  Hudson wen ton to talk about our tourism assets from the visitors point of view and how our assets need to be marketing and/or packaged to fulfill the customers' wants, needs, values.  Byran Plumstead presented some of Grey County's most meaningful reports and studies and answered questions from Mayor and Council regarding tourism and economic development.  He congratulated the work of Stay in Grey stating that the group is on track with their initiatives and marketing endeavors. 

Stay in Grey leaders will meet with Grey Highlands CAO, Dan Best, sometime in June to discuss next steps and will be presenting at the next Grey Highlands Chamber of Commerce board meeting.  For more information about Stay in Grey, visit www.stayingrey.ca or contact Sonja Hudson at 905-392-1494 or info@stayingrey.ca or Rosanne Caruso at 519-924-0234. 

MEDIA RELEASE
February 24, 2014

Stay in Grey Launches Cycle & Stay Grey Highlands

Stay in Grey is launching Cycle & Stay in Grey Highlands this coming weekend at the Toronto International Bicycle Show.

Owners of Danby House Bed & Breakfast in Markdale and The Guest House at Eugenia Falls have collaborated with Georgian Bay Cycle Tours in developing Cycle & Stay tourism packages for Grey Highlands which offer a 2-day on road guided cycling excursions – one for Markdale and one for Eugenia.  The packages offer two night’s accommodation, breakfast each morning and two days of on road cycling which start and end at the lodging location.    

The initiative is a “spin”-off of Grey County Tourism’s work with Ontario by Bike (formerly Welcome Cyclists) in developing this area as a cycling hotspot. Grey County has been described as a world class cycling destination with its exceptional roads, breathtaking scenery, spectacular lookouts and the hospitality of small towns, villages and hamlets.

Stay in Grey’s Rosanne Caruso, The Guest House at Eugenia Falls, and  Barb Danby, Danby House, have been working on this initiative for several months.  They see it as a pilot project that will include other Stay in Grey members in the future.  Encouragement from the staff at Grey County Tourism and Ontario by Bike have played a big role in this initiative.

Tour leader, Pete Russell, a regular at the local Blue Mountain Centurion Ride, has extensive background having cycled in the U.K. Europe, U.S. and many parts of Canada.  He offers expert cycling tour leader know-how and is knowledgeable about the abundant local points of interest and geographical features of the area.

The Toronto International Bicycle Show opens Friday, February 28, 2014 and runs until Sunday, March 2, 2014 at Better Living Centre, Exhibition Place.  Information on Grey Highlands Cycle & Stay is available at Grey County Tourism booth and at Georgian Bay Cycle Tours booth.

For more information about Stay in Grey and Cycle & Stay Grey Highlands, visit www.stayingrey.ca or contact Rosanne Caruso 519-924-0234 or Sonja Hudson 905-392-1494 or info@stayingrey.ca

MEDIA RELEASE
September 30, 2013

Stay in Grey Official Launch – Open House Events

Stay in Grey is having its Official Launch this coming weekend with Open House events on Sunday October 6th from 1:00 p.m. to 5:00 p.m. throughout the municipality.

These accommodations will be throwing their doors open for public viewing:  Cedars of Lake Eugenia featuring cooking demonstrations by Chef Gary, Danby House Bed & Breakfast showcasing this newly renovated century home, The Guest House at Eugenia Falls serving “all-day breakfast” and showcasing jewelry by Laura Ford Designs, Hawthorn Cottage & Camping at Lake Eugenia holding guided tours of their lake front property, Maxwell’s Cabin Bed & Breakfast showcasing the artwork of Dar West and The Treehouse Bed & Breakfast featuring Barbara McKay’s book “Steal This Trail”.  Retail members of Stay in Grey’s Open House events include:  Kimberly General Store, Then & Now Consignment & Home Décor in Markdale and Kickin’ Back Alpaca Ranch with its Open Barn event (11a.m.- 4 p.m.)  Light refreshments will be served at all venues.  For addresses and map locations visit www.stayingrey.ca or find us on Facebook.

The Stay in Grey was developed to increase tourism traffic to Grey Highlands and to position it as a destination – a drive to rather than a drive through. It showcases Grey Highlands accommodations – bed & breakfasts, motels, inns, cottages, chalets and campgrounds whether rented daily, weekly, monthly or seasonally. The website also captures all you can see and do in Grey Highlands, where to eat, where to shop and upcoming events.  The inter-active map plots the visual locations of members as well as directions and links to their websites.  To know more about Stay in Grey and all 30 of its members visit www.stayingrey.ca

For information or to be showcased or listed on the Stay in Grey website, contact Sonja Hudson 905-392-1494 or Rosanne Caruso 519-924-0234 or email info@stayingrey.ca


  MEDIA RELEASE
June 3, 2013

New Tourism Initiative Launched in Grey Highlands

Stay in Grey is all geared up for the upcoming season of summer traveling in Ontario with a website designed to increase tourism traffic to Grey Highlands and to position the rural municipality as a destination a drive to rather than a drive through

www.stayingrey.ca showcases Grey Highlands accommodations – bed & breakfasts, motels, inns, cottages, chalets and campgrounds whether rented daily, weekly, monthly or seasonally. The website also captures all you can see and do in Grey Highlands, where to eat, where to shop and upcoming events.  The inter-active map plots the visual locations of members as well as directions and links to their websites.  

Phase 1 of the project has reached target with www.stayingrey.ca showcasing 15 members: (alphabetically) Cedars Cottage Resort, Danby House Bed & Breakfast, Ebenezer Schoolhouse, Eugenia Falling Waters Bed & Breakfast, The Guest House at Eugenia Falls, Hawthorn Cottages & Camping of Lake Eugenia, Knights Inn Flesherton, Lakeside Holiday at Lake Eugenia, Maxwell’s Cabin Bed & Breakfast, Maxwell House, Munshaw House Village Inn, The Red House, Tahitian Noni Place B&B and The Treehouse Bed & Breakfast. The first organizational member is Grey County Artists.

Phase 2 of the project focuses on attracting more Grey Highlands accommodations members and engaging the merchants, restaurants, organizations and tourism adventures listed on the website to become members with business cards, hours of operation, website links and QR codes. In July an ad campaign will be launched with rack cards depicting various activities available in Grey Highlands.

The project is spearheaded by Grey Highlands bed & breakfast owners, Sonja Hudson and Rosanne Caruso.  They did their homework and market research and have put into action various new methods of targeting the appropriate audiences.  By harnessing the power of social media they plan to connect with their audiences and draw them to the stayingrey.ca website.


For information or to be showcased or listed on
www.stayingrey.ca contact:
Sonja Hudson 905-392-1494 or
Rosanne Caruso 519-924-0234 or
email 
info@stayingrey.ca